Introduction to Magma

 

 

Early stage
development

The innovation process is complex, multi-faceted and is typically poorly understood by many who attempt to participate.

Entities face the very real likelihood of failure through lack of the appropriate experience and skills at each stage of innovation and business growth:

  • small new companies developing their first product,
  • large well established companies recognising the need to innovate or fail,
  • industry associations seeking to establish a common good research and development effort among their highly competitive members, and
  • governments anxious to encourage greater business growth.

The shortage of such experience and skills in Australia is a major inhibiting factor which leads many to avoid innovation in the first place and increases the probability of failure for many who try.

Magma Pty Limited

Magma has been formed to make its specialist experience and skills available where they are needed. It comprises a small team with a combined experience of over 25 years in all stages of the innovative process. This experience was built upon a diverse range of qualifications, industry backgrounds and experience.

Services, broadly described as management of investment in research, development and commercialisation are being made available to innovating industry, financiers, and government by Magma.

Magma has access to Australian and international energy research, development and technology databases, and close links to other industry databases. The EnergySearch database, for example, is a continually updated source of information concerning energy research and development in Australia.

Magma has been created with a strategic plan to utilise the skills developed within the Energy Research and Development Corporation (ERDC), during its eight years of existence.

Management experience

The Magma team have considerable management experience, working closely with investees to ensure that each investment complies with its identified goals and objectives. Investees are encouraged to use the Magma team representatives and their networks of contacts to help them develop the best possible strategies and strategic partners.

Magma team members interact daily with representatives from a broad section of the nation's peak industry bodies to assist in the development of R&D strategies and to identify priorities for future investment.

Significant experience exists within the Magma team of reviewing and facilitation of strategic, marketing and business plans.

Collectively, the Magma team has thirty years in early stage investment and has invaluable experience across a very broad range of commerce and industry, with small, medium and large investees. ERDC's investments came not only from the traditional energy industries (electricity, gas petroleum) and the emerging renewable energy sector, but from developers of products using or saving energy (e.g. transport, manufacturing and building sectors) and users of energy across the spectrum.

Magma has a detailed knowledge of research and development activities, access to relevant resources (databases etc.) for research of state of the art, personal knowledge of the key players operating in research and development, and strong networks with industry.

The members of Magma also bring their “before ERDC” experience, covering electronics, engineering, information technology, communications technology, finance, manufacturing, transport, government, retail, leisure, tourism.

Personnel

The personnel within Magma have a wide range of relevant technical experience in the fields of science, engineering, information technology, communication technology and are especially experienced in the energy industry.

 

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Last modified on the Second of August, 2002